Posted by [Reflections • Self-Improvement] and tags . 3 Comments.on June 14, 2012 at 5:15 am under catogories
Personal principles are not made to be followed during easy times, but during hard ones. They are meant to guide us, to give us a direction, and to simplify our decisions — even when opting for the right choice is difficult.
I remember an excellent example from the book Made to Stick regarding SouthWest Airlines. In short, the story was about the decision not to serve chicken salad to the flyers of a particular route. While customer opinion showed that the meal would be appreciated, the company decided otherwise because of their motto: “The low fare airline.” Obviously, serving chicken salad and low prices don’t go well together.
Sure, it is a company we are talking about here, and it is a rather unexciting example too, but the same strategy can be successfully applied to anyone’s life and under much more complicated circumstances. By focusing on the end goal and on our top priorities, it becomes easier to fend off distractions and to see more clearly. The challenge is to follow this strategy even when it’s more convenient not to, or when life tempts us into doing something more enjoyable.
Being consistent, having the character to stand by your choices, and keeping in mind the increased benefits of delayed gratification: those are all characteristics that increase your chances of success.